Workshop Discussions and Research Findings to Culminate in a Shared Resource on Increased Sustainability of Cultural Practices, Biodiversity and Livelihoods in Cultural Landscapes_original

The information shared at the workshop has been synthesized in a Lessons Learnt report, along with the research findings from the different economic studies that have been undertaken in the landscapes over the past years, to inform future work. The report provides recommendations for developing market initiatives that can lead to improvements and increased sustainability of cultural practices, biodiversity and livelihoods in the focus landscapes. The findings of the report, which will be launched in September, include:

• The main point of agreement is the need to leverage cultural practices to create a common identity around the sustainable management of landscapes. 
• There are shared challenges around defining specific practices for promoting shared values and successfully transmitting the value of these practices to a large number of consumers. The involvement of consumers in the formulation of sustainable production practices as “co-producers” can allow consumers to feel a stronger sense of connection to the farmers and breeders from whom they get their food.
• Questions remain around the feasibility of both formal third-party certification schemes as well as informal labelling schemes, since the market is already saturated by labels and they can sometimes give misleading information about products, which might confuse consumers. 
• Sustainable tourism and other complementary income generating activities can play a role in local economics, if they complement and support traditional practices.
• Cooks, chefs, and private sector companies can play an important role in helping producers communicate the value of their products and practices. However, the main responsibility is in the hands of the communities and producers that live in and shape cultural landscapes.